Marketing Journals and Asia-Pacific Marketing Academics

Abstract

This paper is an exploratory study into marketing journals, their uses by, and importance to Asia-Pacific marketing academics. A problem for marketing academics in the Pacific Rim is to find journals to publish in and to support their research.

In an attempt to understand the role of journals to academics, a survey was conducted of academics teaching marketing and related areas in Australia, New Zealand and Asia. Academics were asked why they use journals and which journals are the most important to them in the following three categories:

1. 1.

importance/prestige to general marketing theory;

2.

importance to marketing in the Asia-Pacific Rim;

3.

importance to the academics own research;

Although it was an exploratory study, some particular attitudes to academic journals and publishing have arisen. This study will hopefully stimulate more research in this area.