Abstract
Aspiring entrepreneurs choosing to become franchisees certainly expect to improve their chances of survival during the turbulent early years of business startup and operation. This study examines survival patterns among franchise and nonfranchise African American-owned small firms started between 1984 and 1987. Survival through late 1991 was tracked for these firms as well as for comparison groups of white-owned firms. The independent business startups—whether black- or white-owned—were found to have better survival prospects than did the franchises.
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