Although serendipity is commonly encountered during research activities, it has not received as much attention as it deserves. Through a case study on a case study, which evolved from a methodology exercise into a rare case study of a project crisis, we mobilize the notions of serendipitous events and serendipity patterns to demonstrate how chance was cultivated using sagacity within the serendipity equation. Thereby, we contribute to a better understanding of the process of discovery through serendipitous creativity, especially in the dynamic and volatile project management research field where tensions between planned and unplanned are multiple.
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