This research presents the findings from an experiment that investigated to what extent decision makers suffer from optimism bias when escalating a commitment to failing projects; 345 individuals, involved in project decision making, participated in the experiment. A new form of optimism bias, namely post-project optimism bias, is defined. Post-project optimism bias is an overly optimistic belief that a project will deliver better business benefits than what was planned or that can be proven. It is further confirmed that both post-project and in-project optimism biases have significant effects on the escalation of commitment to failing projects.
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