Abstract
We assessed implicit orientations towards power versus intimacy using the Thematic Apperception Test (TAT) and the Implicit Associations Test (IAT). In addition, we assessed explicit orientations using self‐report measures of dominance versus nurturance motives and extrinsic versus intrinsic values. Further, we assessed the rated self‐concordance and importance of power versus intimacy idiographic goals. The six measures formed four factors: motives/values, goals, IAT and TAT. We also assessed a variety of outcomes ranging from well‐being to choice in a social dilemma. All six predictors correlated with at least some outcomes, with the values measure being strongest predictor of the predominantly self‐report outcomes. We suggest that there is value in simultaneously considering old school and new school approaches to assessing implicit motives. Copyright © 2007 John Wiley & Sons, Ltd.
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