How Accurate Are National Stereotypes? A Test of Different Methodological Approaches

Abstract

We compared different methodological approaches in research on the accuracy of national stereotypes that use aggregated mean scores of real people's personality traits as criteria for stereotype accuracy. Our sample comprised 16,713 participants from the Central Europe and 1,090 participants from the Baltic Sea region. Participants rated national stereotypes of their own country using the National Character Survey (NCS) and their personality traits using either the Revised NEO Personality Inventory or the NCS. We examined the effects of different (i) methods for rating of real people (Revised NEO Personality Inventory vs. NCS) and national stereotypes (NCS); (ii) norms for converting raw scores into T–scores (Russian vs. international norms); and (iii) correlation techniques (intraclass correlations vs. Pearson correlations vs. rank–order correlations) on the resulting agreement between the ratings of national stereotypes and real people. We showed that the accuracy of national stereotypes depended on the employed methodology. The accuracy was the highest when ratings of real people and national stereotypes were made using the same method and when rank order correlations were used to estimate the agreement between national stereotypes and personality profiles of real people. We propose a new statistical procedure for determining national stereotype accuracy that overcomes limitations of past studies. We provide methodological recommendations applicable to a wider range of cross national stereotype accuracy studies. Copyright © 2018 European Association of Personality Psychology