Customer satisfaction studies are having considerable impact in business, industry and higher education. Approaches to customer satisfaction used in these settings are applicable, in adapted form, to a variety of organizations, including those which provide job‐related continuing education. This article presents (a) a summary of the main findings from a review of relevant literature about customer satisfaction studies, (b) a description of a system, developed by the authors, for use in assessing customer satisfaction relative to job‐related continuing education, and (c) sample questions for both graduates of job‐related continuing education and for their supervisors.
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