Direct mail firms can deliver a shipment within hours of receiving an order by using the logistics systems of U.S. air express services. This article describes how some direct mail firms have extended their order cutoff times to as late as 3:15 a.m. for delivery that same day, by moving their warehouses to the hub airports of air express firms. These firms have emphasized customer service and decreased levels of perceived risk in order to survive increased direct marketing competition.
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GishJudyWhy Warehouse? An Airline Will Do It for YouAir Cargo World198943December
JohnsonGregory S.Federal Express Outlines Details of New ProgramThe Journal of Commerce19879BOctober 9
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KazlauskasEdward JohnDeyoeMichele F.SmithKatherine R.A Descriptive Analysis of the Characteristics of the Microcomputer Periodical LiteratureJournal of the American Society for Information Science401989262–268July
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La LondeBernard J.CooperMartha C.NoordewierThomas G.Customer Service: A Management Perspective1988Council of Logistics ManagementOak Brook, IL
