Abstract
Get full access to this article
View all access options for this article.
References
1.
Ehrman
Chaim M.
Correcting for ‘Regression to the Mean’/In List Selection Decisions
Journal of Direct Marketing
4
2
1990
2.
Ehrman
Chaim M.
On the Test-Retest Effect on List Selection: Some New Insights
Journal of Direct Marketing
4
3
1990
3.
Lord
F.M.
Novick
M.R.
Statistical Theories of Mental Test Scores
1968
Addison-Wesley
Reading, MA