Abstract
For the past five years, the Direct Marketing Association, the Direct Marketing Educational Foundation and a corporate sponsor have joined forces to sponsor a national direct marketing competition for college students. This Collegiate ECHO competition gives student teams an opportunity to act as an ad agency, creating a direct marketing campaign for the sponsor/client.
In addition to the hands-on experience that all participants gain, there are Gold, Silver and Bronze Awards and prizes for the first, second and third-place teams.
What follows is an announcement of the upcoming competition plus the roster of winners from previous competitions.
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