Although business is increasingly conducted on a global basis, the study of international retailing and international shopping behavior contingencies has been largely overlooked. This problem is particularly acute in the area of international nonstore retailing/shopping behavior. This article explores transnational shopping contingencies with a focus on non-store shopping.
The study is based on a comparison of Canadian and American responses to 48 psychographic type statements which are related to store and nonstore shopping. The comparison is timely in light of the recently enacted Canadian-American Free Trade Agreement. The results reveal that although Canadian and American shoppers are similar in many respects, they also exhibit some important differences. The most notable difference is the American shopper's more favorable predisposition to catalog patronage.
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