AakerD.A.Building Strong Brands1996Free PressNew York
2.
CollinsD.J.BaneW.BradleyS.P.Industry Structure in the Converging World of Telecommunications, Computing and EntertainmentYoffieD.B.Competing in the Age of Digital Convergence1997Harvard Business School PressBoston159–201
3.
DavisS.MeyerC.Blur. The Speed of Change in the Connected Economy1998Addison WesleyBoston
4.
DussaugeP.GarretteB.MitchellW.Learning from Competing Partners. Outcomes and Duration of Scale and Link Alliances in Europe, North America and AsiaStrategic Management Journal21200099–126
5.
DyerJ.H.SinghH.The Relational View: Cooperative Strategy and Sources of Inter-Organizational Competitive AdvantageAcademy of Management Review2341998660–679
6.
KennyD.MarshalJ.F.Contextual Marketing: the Real Business of the InternetHarvard Business Review2000119–125November-December
7.
KhannaT.GulatiR.NohriaN.The Dynamics of Learning Alliances: Competition, Cooperation and Relative ScopeStrategic Management Journal191998193–210
8.
KrishnamurthiL.ShankarV.What Are the Options for Later Entrants? In Mastering Marketing1998Financial Times Prentice HallLondon
9.
MooreJ.The Death of Competition1996Harper CollinsNew York
O'Driscoll, T., Reibstein, D., & Shankar, V. (2002). Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual? Working Paper. Robert H. Smith School of Business, University of Maryland.
12.
PerssonF.RosengrenJ.WilshireM.The Soft Side of TelecomsMcKinsey Quarterly41999123–133
13.
PrahaladC.K.RamaswamyV.Co-opting Customer CompetenceHarvard Business Review200079–87January-February
14.
RatliffJ.A.NTT DoCoMo and Its I-mode Success: Origins and ImplicationsCalifornia Management Review443200255–71
15.
ShankarV.BayusB.L.Network Effects and Competition: An Empirical Analysis of the Video Games IndustryStrategic Management Journal2002
16.
ShankarV.O'DriscollT.How Wireless Networks Are Reshaping Supply ChainsSupply Chain Management Review64200244–51
17.
WindJ.MahajanV.J.Convergence Marketing. Strategies for Reaching the New Hybrid Consumer2002Prentice HallNew York
