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Articles (29)

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1-10 of 29 results for word-of-mouth valence

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Select article: Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

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Research article

First published 2016-10

Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

David Dubois, Andrea Bonezzi, Matteo De Angelis

Journal of Marketing Research

Select article: The Effect of Company Size on Aggregate Word-of-Mouth Valence

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Research article

First published 2025-9

The Effect of Company Size on Aggregate Word-of-Mouth Valence

Jan Klostermann, Anne Mareike Flaswinkel, Chris Hydock [...]

Journal of Marketing

Select article: The impact of source effects and message valence on word of mouth retransmission

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Research article

First published 2014-3

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Select article: Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

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Research article

First published 2016-4

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew M. Baker, Naveen Donthu, V. Kumar

Journal of Marketing Research

Select article: The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth

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Research article

First published 2019-6

The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth

Paulette Rouliez, Dewi Tojib, Yelena Tsarenko

Journal of Hospitality & Tourism Research

Select article: Effect of eWOM Valence on Online Retail Sales

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Research article

First published 2017-2

Effect of eWOM Valence on Online Retail Sales

Gobinda Roy, Biplab Datta, Rituparna Basu

Global Business Review

Select article: On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

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Research article

First published 2012-8

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso [...]

Journal of Marketing Research

Select article: Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

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Research article

First published 2013-2

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

Select article: A Meta-Analysis of Electronic Word-of-Mouth Elasticity

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Research article

First published 2015-3

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham G. Vadakkepatt, Amit M. Joshi

Journal of Marketing

Select article: Facial Features Can Induce Emotion: Evidence from Affective Priming Tasks

Open access

Abstract

First published 2011-5

Facial Features Can Induce Emotion: Evidence from Affective Priming Tasks

Chia-Chen Wu, Jingling Li

i-Perception

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