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Open access

Research article

First published 2024-7

The Transmission of Advertising by Word of Mouth

Robert East

International Journal of Market Research

Retricted access

Research article

First published 2012-8

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso [...]

Journal of Marketing Research

Retricted access

Research article

First published 2017-2

Social Amplification: A Mechanism in the Spread of Brand Usage

Robert East, Mark Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2011-12

From Rumors to Facts,and Facts to Rumors: The Role of Certainty Decay in Consumer Communications

David Dubois, Derek D. Rucker, Zakary L. Tormala

Journal of Marketing Research

Retricted access

Research article

First published 2012-4

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman

Journal of Marketing Research

Retricted access

Research article

First published 1987-8

Product/Consumption-Based Affective Responses and Postpurchase Processes

Robert A. Westbrook

Journal of Marketing Research

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Research article

First published 2016-10

Knowing What Your Customer Wants: Improving Inventory Allocation Decisions in Online Movie Rental Systems

Yasin Ceran, Harpreet Singh, Vijay Mookerjee

Production and Operations Management

Retricted access

Research article

First published 2022-3

Using Music and Animations for COVID–19 Prevention: The Case of a Scientific Program

Anne Namatsi Lutomia, Jeremy W. Bohonos, Julia Bello–Bravo

New Horizons in Adult Education and Human Resource Development

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Research article

First published 2013-4

Gossip,Self-Monitoring,and Fashion Consumer Groups

Seung-Hee Lee, Jane E. Workman

Clothing and Textiles Research Journal

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Research article

First published 2014-3

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

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