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1-3 of 3 results for word-of-mouth retransmission

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Research article

First published 2016-4

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew M. Baker, Naveen Donthu, V. Kumar

Journal of Marketing Research

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Research article

First published 2014-3

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

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Research article

First published 2024-8

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing