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Research article

First published 2015-8

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations

Christopher N. Cascio, Matthew Brook O'Donnell, Joseph Bayer [...]

Journal of Marketing Research

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Research article

First published 2024-5

To recommend or not recommend is the question: Does NPS predict word-of-mouth?

Ann Schlosser

International Journal of Market Research

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Research article

First published 2017-3

The Effects of Perceived Team Performance and Social Responsibility on Pride and Word-of-Mouth Recommendation

Mark Jaewon Chang, Joon-Ho Kang, Yong Jae Ko [...]

Sport Marketing Quarterly

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Research article

First published 2019-9

Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

Akira Asada, Yong Jae Ko

Sport Marketing Quarterly

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Research article

First published 2019-3

The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations

Mark Jaewon Chang, Daniel P. Connaughton, Ilyoung Ju [...]

Sport Marketing Quarterly

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Research article

First published 2024-4

“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness

Junyun Liao, Siying He, Wenting Feng [...]

Journal of Travel Research

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Research article

First published 1997-9

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Dale F. Duhan, Scott D. Johnson, James B. Wilcox [...]

Journal of the Academy of Marketing Science

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Research article

First published 2017-1

The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods

Wan Yang, Anna S. Mattila

Journal of Hospitality & Tourism Research

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Review article

First published 2013-2

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Jochen Wirtz, Chiara Orsingher, Patricia Chew [...]

Journal of Service Research

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Research article

First published 2010-6

The Effect of Need for Uniqueness on Word of Mouth

Amar Cheema, Andrew M. Kaikati

Journal of Marketing Research

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