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Articles (78)

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1-10 of 78 results for word-of-mouth programs

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Select article: The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

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Research article

First published 2022-2

The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

YooHee Hwang, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion

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Research article

First published 2013-4

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion

Barak Libai, Eitan Muller, Renana Peres

Journal of Marketing Research

Select article: Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

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Research article

First published 2019-3

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein [...]

Journal of Marketing

Select article: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

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Research article

First published 2017-10

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

Manuel Chica, William Rand

Journal of Marketing Research

Select article: Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom

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Research article

First published 2015-5

Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom

Orie Berezan, Carola Raab, Sarah Tanford [...]

Journal of Hospitality & Tourism Research

Select article: Seeding,Referral,and Recommendation

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Research article

First published 2017-2

Seeding,Referral,and Recommendation

Michael Haenlein, Barak Libai

California Management Review

Select article: Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

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Research article

First published 2013-2

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

Select article: What’s in a Word? Building Program Loyalty through Social Media Communication

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Research article

First published 2016-5

What’s in a Word? Building Program Loyalty through Social Media Communication

Carola Raab, Orie Berezan, Anjala S. Krishen [...]

Cornell Hospitality Quarterly

Select article: The Role of Metaperception on the Effectiveness of Referral Reward Programs

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Review article

First published 2013-2

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Jochen Wirtz, Chiara Orsingher, Patricia Chew [...]

Journal of Service Research

Select article: Pass it On: A Framework for Classifying the Content of Word of Mouth

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Research article

First published 2014-5

Pass it On: A Framework for Classifying the Content of Word of Mouth

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

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