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Articles (62)

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1-10 of 62 results for within-segments homogeneity

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Select article: Outlier-robust segmentation solution – model-based approach

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Research article

First published 2009-8

Outlier-robust segmentation solution – model-based approach

Ewa Nowakowska

Model Assisted Statistics and Applications

Select article: On the Heterogeneity of Demand

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Research article

First published 1998-8

On the Heterogeneity of Demand

Greg M. Allenby, Neeraj Arora, James L. Ginter

Journal of Marketing Research

Select article: A Simultaneous Approach to Market Segmentation and Market Structuring

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Research article

First published 1987-5

A Simultaneous Approach to Market Segmentation and Market Structuring

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

Select article: An Approach for Tracking Within-Segment Shifts in Market Shares

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Research article

First published 1989-5

An Approach for Tracking Within-Segment Shifts in Market Shares

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

Select article: Comparative Assessment of Industrial Classification Systems for Modeling Freight Production and Freight Trip Production

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Research article

First published 2019-3

Comparative Assessment of Industrial Classification Systems for Modeling Freight Production and Freight Trip Production

Agnivesh Pani, Prasanta K. Sahu

Transportation Research Record: Journal of the Transportation Research Board

Select article: Social Marketing,Stages of Change,and Public Health Smoking Interventions

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Research article

First published 2011-4

Social Marketing,Stages of Change,and Public Health Smoking Interventions

Paula Diehr, Peggy Hannon, Barbara Pizacani [...]

Health Education & Behavior

Select article: How Far Should Global Products Go?

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Brief report

First published 1989-4

How Far Should Global Products Go?

Sushil Vachani, Louis T Wells

Vikalpa: The Journal for Decision Makers

Select article: A Shopping Orientation Segmentation of French Consumers: Implications for Catalog Marketing

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Research article

First published 1998-8

A Shopping Orientation Segmentation of French Consumers: Implications for Catalog Marketing

Kenneth C. Gehrt, Soyeon Shim

Journal of Interactive Marketing

Select article: Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms

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Research article

First published 2025-6

Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms

Raghu Bommaraju, S. Arunachalam, Sebastian Hohenberg

Journal of Marketing Research

Select article: Consumer Requirements for a Mid-Priced Business Hotel: Insights from Analysis of Current Messaging by Hotels

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Research article

First published 2003-3

Consumer Requirements for a Mid-Priced Business Hotel: Insights from Analysis of Current Messaging by Hotels

Howard Moskowitz, Bert Krieger

Tourism and Hospitality Research

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