Sage Journals: Discover world-class research

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Research article

First published 2021-7

The effect of menu presentation on consumers’ willingness to purchase

Jungtae Soh, Amit Sharma

Tourism and Hospitality Research

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Note

First published 2002-5

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch, Bernd Skiera

Journal of Marketing Research

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Research article

First published 2014-9

Pedestrians’ Willingness to Seek Out,Purchase,and Wear Conspicuity-Enhancing Athletic Garments

Ashley A. Stafford Sewall, Stephanie A. Whetsel Borzendowski, Drea K. Fekety [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2021-8

Modelling the Effects of Materialism,Ethics and Variety-Seeking Behaviour on Counterfeit Consumption of Young Consumers

Komal Nagar, Vishab Pratap Singh

Global Business Review

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Research article

First published 2019-6

Environmental Action at the Checkout Line: A Functional Approach to Green Consumer Behavior

Melissa R. Gotlieb

Social Marketing Quarterly

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Research article

First published 2009-12

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer

Journal of Marketing Research

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Research article

First published 2009-4

Price,Scarcity,and Consumer Willingness to Purchase Pirated Media Products

Anthony D. Miyazaki, Alexandra Aguirre Rodriguez, Jeff Langenderfer

Journal of Public Policy & Marketing

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Research article

First published 2020-5

“Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases

Wilson Bastos

Journal of Interactive Marketing

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Research article

First published 2017-6

Consumer Environmental Attitude and Willingness to Purchase Environmentally Friendly Products: An SEM Approach

Chirag Malik, Neeraj Singhal

Vision: The Journal of Business Perspective

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Research article

First published 2025-3

Information Disclosure of Electronic Commerce in Vietnam: Expectancy and Social Contract Theory Perspectives

Trang Minh Tran-Pham, Han Nu Ngoc Ton, Dang Hoang Lan [...]

Science,Technology and Society

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