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1-3 of 3 results for webrooming intention

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Select article: Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

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Research article

First published 2025

Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

Neha Rani, Himani Sharma

Vision: The Journal of Business Perspective

Select article: Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach

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Research article

First published 2022-11

Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach

Sheetal Jain, Amit Shankar

Australasian Marketing Journal

Select article: Webrooming in the Luxury Market: Role of Consumer Traits,Channel-Related Factors and Shopping Motivations

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Research article

First published 2025

Webrooming in the Luxury Market: Role of Consumer Traits,Channel-Related Factors and Shopping Motivations

Rambabu Lavuri, Park Thaichon

Australasian Marketing Journal

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