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Articles (106)

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1-10 of 106 results for web-advertisement effectiveness

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Select article: Implicit Memory Measures for Web Advertising Effectiveness

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

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Research article

First published 2008-5

Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

Chan Yun Yoo

Journal of Interactive Marketing

Select article: Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

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Research article

First published 2022-1

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Inwon Kang, Xue He, Ilhwan Ma

International Journal of Market Research

Select article: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

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Research article

First published 2025

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Beth L. Fossen, Philip Kim, Inyoung Chae

Journal of Marketing

Select article: Web advertisement effectiveness evaluation: Attention and memory

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Research article

First published 2019-1

Web advertisement effectiveness evaluation: Attention and memory

Shaojun Kong, Zhenfang Huang, Noel Scott [...]

Journal of Vacation Marketing

Select article: If you Build it,Will They Learn? Effects of Advertising Course Web Site on Student Learning and Teacher Effectiveness

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Research article

First published 2000-11

If you Build it,Will They Learn? Effects of Advertising Course Web Site on Student Learning and Teacher Effectiveness

Cynthia M. Frisby

Journal of Advertising Education

Select article: Orienting Response and Memory for Web Advertisements:

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Research article

First published 2004-10

Orienting Response and Memory for Web Advertisements:

Fangfang Diao, S. Shyam Sundar

Communication Research

Select article: Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

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Research article

First published 2007-04

Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Chang Hyun Jin, Jorge Villegas

Cyberpsychology,Behavior,and Social Networking

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

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