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1-2 of 2 results for virtual tourism destination ambassador

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Select article: Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives

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Research article

First published 2025

Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives

Boyu Lin, Liyao Huang, Chuanzhou Wang

Journal of Vacation Marketing

Select article: Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

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Research article

First published 2026

Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

Boyue Cheng, Wei Han, Chenyang Hu

Journal of Vacation Marketing

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