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Articles (17)

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1-10 of 17 results for viral marketing campaigns

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Select article: The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Select article: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Retricted access

Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

Select article: Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Retricted access

Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Select article: Not All Fun and Games: Viral Marketing for Utilitarian Products

Retricted access

Research article

First published 2014-1

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Select article: Seeding Strategies for Viral Marketing: An Empirical Comparison

Retricted access

Research article

First published 2011-11

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot [...]

Journal of Marketing

Select article: Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

Retricted access

Research article

First published 2022-1

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

Ida Kristine Fjelldal, Anna Kralj, Brent Moyle

Journal of Vacation Marketing

Select article: Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo

Retricted access

Research article

First published 2007-8

Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo

Kirthi Kalyanam, Shelby McIntyre, J. Todd Masonis

Journal of Interactive Marketing

Select article: Makemytrip.com (A)

Free access

Research article

First published 2010-1

Makemytrip.com (A)

Sanjay Kumar Kar

Vikalpa: The Journal for Decision Makers

Select article: Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

Retricted access

Research article

First published 2018-2

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

Zhenzhen Zhao, Damien Renard

Journal of Interactive Marketing

Select article: What Makes Online Content Viral?

Retricted access

Research article

First published 2012-4

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman

Journal of Marketing Research

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