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Articles (158)

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1-10 of 158 results for video content marketing

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Select article: Video Content Marketing: The Making of Clips

Retricted access

Research article

First published 2018-7

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira [...]

Journal of Marketing

Select article: Examining the Dual Function of In-Flight Safety Videos in Safety Management and Destination Marketing

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Research article

First published 2025

Examining the Dual Function of In-Flight Safety Videos in Safety Management and Destination Marketing

Yaqi Gong, Bingjie Liu-Lastres, Bing Pan

Journal of Travel Research

Select article: Technological,Content,and Market Convergence in the Games Industry

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Research article

First published 2008-04

Technological,Content,and Market Convergence in the Games Industry

Barry Ip

Games and Culture

Select article: Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

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Research article

First published 2019-11

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen

Journal of Interactive Marketing

Select article: What Makes Tourism Short Video Engaging? A Machine Learning Perspective

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Research article

First published 2025

What Makes Tourism Short Video Engaging? A Machine Learning Perspective

Ning Deng, Yu Niu, Tingting Xiong [...]

Journal of Hospitality & Tourism Research

Select article: Showcasing reality content on the front page: Comparing four services on the Danish video streaming market

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Research article

First published 2025-12

Showcasing reality content on the front page: Comparing four services on the Danish video streaming market

Mads Møller T Andersen

Critical Studies in Television: The International Journal of Television Studies

Select article: Identifying Vulnerability Markers for Pathological Internet Use and Pathological Video-Game Playing within an Educational Context

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Research article

First published 2012-6

Identifying Vulnerability Markers for Pathological Internet Use and Pathological Video-Game Playing within an Educational Context

Neal Hinvest, Mark Brosnan

Journal of Educational Computing Research

Select article: Marketing model of cultural tourism industry from the perspective of big data and “short video + live broadcast” value co-creation

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Research article

First published 2025

Marketing model of cultural tourism industry from the perspective of big data and “short video + live broadcast” value co-creation

Lili Sun, Yuqing Zhu, Weiqi Yun

Journal of Computational Methods in Sciences and Engineering

Select article: “How it actually works”: Algorithmic lore videos as market devices

Open access

Research article

First published 2023-6

“How it actually works”: Algorithmic lore videos as market devices

Thomas WL MacDonald

New Media & Society

Select article: Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

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Research article

First published 2021-12

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou, George H. Chen, Pedro Ferreira [...]

Journal of Marketing Research

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