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1-10 of 22 results for variant branding

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Select article: Branded Variants: A Retail Perspective

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Research article

First published 1996-2

Branded Variants: A Retail Perspective

Mark Bergen, Shantanu Dutta, Steven M. Shugan

Journal of Marketing Research

Select article: An Investigation of Situational Variation in Brand Choice Behavior and Attitude

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Research article

First published 1979-2

An Investigation of Situational Variation in Brand Choice Behavior and Attitude

Kenneth E. Miller, James L. Ginter

Journal of Marketing Research

Select article: An Investigation of Variation in Brand Growth and Decline across Categories

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Research article

First published 2015

An Investigation of Variation in Brand Growth and Decline across Categories

Giang Tue Trinh, Zachary William Anesbury

International Journal of Market Research

Select article: How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands,Local Branding”

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Research article

First published 2007-2

How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands,Local Branding”

Michael W. Kruger

Journal of Marketing Research

Select article: Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

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Research article

First published 2017-12

Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

Rajeev Batra, Y. Charles Zhang, Nilüfer Z. Aydinoğlu [...]

Journal of Marketing Research

Select article: Variations in the Mineral Content of Bottled “Still” Water Across Europe: Comparison of 182 Brands Across 10 Countries

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Research article

First published 2021-02

Variations in the Mineral Content of Bottled “Still” Water Across Europe: Comparison of 182 Brands Across 10 Countries

Simone J.M. Stoots, Rob Geraghty, Guido M. Kamphuis [...]

Journal of Endourology

Select article: Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio

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Research article

First published 2025-1

Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio

Ella Ward, Giang Trinh, Virginia Beal [...]

International Journal of Market Research

Select article: Supercomplan: Five Commandments

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Research article

First published 1998-1

Supercomplan: Five Commandments

T.N. Swaminathan

Paradigm: A Management Research Journal

Select article: Consumer Perceptions of Product Variants Positioned on Atypical Attributes

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First published 2003-1

Consumer Perceptions of Product Variants Positioned on Atypical Attributes

Kalpesh Kaushik Desai, S. Ratneshwar

Journal of the Academy of Marketing Science

Select article: Why Packaging Is Commercially Vital for Tobacco Corporations

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First published 2017-3

Why Packaging Is Commercially Vital for Tobacco Corporations

Simon Barraclough, Deborah Gleeson

Asia Pacific Journal of Public Health

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