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Articles (247)

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1-10 of 247 results for value dominant logic

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Select article: Value Dominant Logic

Retricted access

Research article

First published 2017-11

Value Dominant Logic

Gautam Mahajan

Journal of Creating Value

Select article: Innovation,symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing

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Research article

First published 2006-09

Innovation,symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing

Daniel J. Flint

Marketing Theory

Select article: The Interaction Effect of Self-Service Technology and Firms’ Facilitating Conditions on Co-Created Value: A Service-Dominant Logic Perspective

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Research article

First published 2026-3

The Interaction Effect of Self-Service Technology and Firms’ Facilitating Conditions on Co-Created Value: A Service-Dominant Logic Perspective

Wooseok Kwon, Yejin Kim, Gyumin Lee

Journal of Hospitality & Tourism Research

Select article: Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Select article: Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

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Research article

First published 2025-2

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Daisy X. F. Fan, Dimitrios Buhalis, Evangelia Fragkaki [...]

Journal of Travel Research

Select article: Value Generation Through Public Procurement of Innovative Earth Observation Applications: Service-Dominant Logic Perspective

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Research article

First published 2023-03

Value Generation Through Public Procurement of Innovative Earth Observation Applications: Service-Dominant Logic Perspective

Tõnis Eerme, Niina Nummela

New Space

Select article: Value co-creation in service logic: A critical analysis

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Other

First published 2011-9

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Select article: Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

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Research article

First published 2015-11

Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

Steven A. Taylor, Gary L. Hunter

Journal of Creating Value

Select article: Customer Integration and Value Creation

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Research article

First published 2008-11

Customer Integration and Value Creation

Stephen L. Vargo

Journal of Service Research

Select article: Transforming from the goods to the service-dominant logic

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Research article

First published 2016-3

Transforming from the goods to the service-dominant logic

Per Skålén, Bo Edvardsson

Marketing Theory

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