Sage Journals: Discover world-class research

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Research article

First published 2017-3-23

The plight of humanity: Online impulse shopping in China

Umair Akram, Peng Hui, Muhammad Kaleem Khan [...]

Human Systems Management

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Research article

First published 2011-1

The Readership of Corporate Websites

Irene Pollach

International Journal of Business Communication

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Research article

First published 2006-2

Pleasure or utility? Time planning style and Web usage behaviors

June Cotte, Tilottama G. Chowdhury, S. Ratneshwar [...]

Journal of Interactive Marketing

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Research article

First published 2007-2

Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent

Subramanian Sivaramakrishnan, Fang Wan, Zaiyong Tang

Journal of Interactive Marketing

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Research article

First published 2022-9

Exploring the Effect of Virtual Agent Type on Perceived Hedonic and Utilitarian Beliefs of an End User

Jordan A. Sasser, Daniel S. McConnell, Janan A. Smither

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2007-7

Can A Retail Web Site be Social?

Liz C. Wang, Julie Baker, Judy A. Wagner [...]

Journal of Marketing

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Research article

First published 2007-11

Why are you telling me this? An examination into negative consumer reviews on the Web

Shahana Sen, Dawn Lerman

Journal of Interactive Marketing

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Research article

First published 2014-07

Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

Ki Joon Kim, S. Shyam Sundar

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2014-1

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

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Research article

First published 2014-6

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

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