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1-3 of 3 results for utilitarian web browsing

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Select article: The plight of humanity: Online impulse shopping in China

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Research article

First published March 23, 2017

The plight of humanity: Online impulse shopping in China

Umair Akram, Peng Hui, Muhammad Kaleem Khan [...]

Human Systems Management

Select article: Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online

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Research article

First published February, 2012

Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online

Daniele Scarpi

Journal of Interactive Marketing

Select article: Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

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Research article

First published January, 2014

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

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