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1-2 of 2 results for user-generated advertisements (UGAs)

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Select article: Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

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Research article

First published April, 2026

Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Ziqi Guo, Lilei Wang, Dogan Gursoy [...]

Journal of Travel Research

Select article: Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Restricted access

Research article

First published April, 2026

Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Ziqi Guo, Lilei Wang, Dogan Gursoy [...]

Journal of Travel Research

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