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Articles (14)

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1-10 of 14 results for use and gratification for mobile technology

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Select article: Understanding Students’ Mobile Technology Usage Behavior During COVID-19 Through Use & Gratification and Theory of Planned Behavior

Open access

Research article

First published 2024-4

Understanding Students’ Mobile Technology Usage Behavior During COVID-19 Through Use & Gratification and Theory of Planned Behavior

Nosheen Fatima Warraich, Momina Irfan, Irfan Ali

Sage Open

Select article: Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Retricted access

Research article

First published 2019-12

Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Bela Florenthal

Journal of Marketing Education

Select article: Social network service use on mobile devices: An examination of gratifications,civic attitudes and civic engagement in China

Retricted access

Research article

First published 2015-8

Social network service use on mobile devices: An examination of gratifications,civic attitudes and civic engagement in China

Yang Cheng, Jingwen Liang, Louis Leung

New Media & Society

Select article: Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

Retricted access

Research article

First published 2020-1

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

Mohammad Dalvi-Esfahani, Lam Wai Leong, Othman Ibrahim [...]

Journal of Educational Computing Research

Select article: Use of mobile social apps for public communication in China: Gratifications as antecedents of reposting articles from WeChat public accounts

Retricted access

Research article

First published 2018-1

Use of mobile social apps for public communication in China: Gratifications as antecedents of reposting articles from WeChat public accounts

Ran Wei, Jinghua Huang, Pei Zheng

Mobile Media & Communication

Select article: Motivations for multi-screening: An exploratory study on motivations and gratifications

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Research article

First published 2016-12

Motivations for multi-screening: An exploratory study on motivations and gratifications

Patrícia Dias

European Journal of Communication

Select article: Intrigued,But Not Immersed

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Research article

First published 2012-9

Intrigued,But Not Immersed

Jake Batsell

Electronic News

Select article: Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets ☆

Retricted access

Research article

First published 2009-11

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets ☆

Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao

Journal of Interactive Marketing

Select article: Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

Retricted access

Research article

First published 2020-5

Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Mobile Media & Communication

Select article: Social uses of interpersonal communication technologies in a complex media environment

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Other

First published 2011-6

Social uses of interpersonal communication technologies in a complex media environment

Gregor Petrič, Andraž Petrovčič, Vasja Vehovar

European Journal of Communication

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