Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-6

Segmenting Mobile Banking Users Based on the Usage of Mobile Banking Services

Deepak Chawla, Himanshu Joshi

Global Business Review

Retricted access

Research article

First published 2025-12

A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation

Anina Gächter, Pascal Stegmann, Grazia Lang

Communication & Sport

Retricted access

Research article

First published 2000-10

Revisiting the heavy-user segment for vacation travel marketing

Stephen W. Litvin

Journal of Vacation Marketing

Retricted access

Research article

First published 1977-09

Psychographic Profiles of Media Usage Segments

Jesse E. Teel, William O. Bearden, Richard M. Durand

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 1980-09

Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria

Edwin C. Hackleman, Jacob M. Duker

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2024-12

Investigating Anticipated Changes in Post-Pandemic Travel Behavior: Latent Segmentation-Based Logit Modeling Approach Using Data From COVID-19 Era

Nazmul Arefin Khan, Catherine Morency

Transportation Research Record: Journal of the Transportation Research Board

Retricted access

Research article

First published 2019-8

Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool

Nadine Schröder, Andreas Falke, Harald Hruschka [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2002-09

Benefit Segmentation of the Korean Female Apparel Market: Importance of Store Attributes

Heesook Hong, Aeran Koh

Clothing and Textiles Research Journal

Retricted access

Research article

First published 1996-8

Joint Segmentation on Distinct Interdependent Bases with Categorical Data

Venkatram Ramaswamy, Rabikar Chatterjee, Steven H. Cohen

Journal of Marketing Research

Retricted access

Research article

First published 1982-9

Person-Situation: Segmentation's Missing Link

Peter R. Dickson

Journal of Marketing

Search results