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Articles (17)

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1-10 of 17 results for usage and gratification theory

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Select article: Understanding Students’ Mobile Technology Usage Behavior During COVID-19 Through Use & Gratification and Theory of Planned Behavior

Open access

Research article

First published 2024-4

Understanding Students’ Mobile Technology Usage Behavior During COVID-19 Through Use & Gratification and Theory of Planned Behavior

Nosheen Fatima Warraich, Momina Irfan, Irfan Ali

Sage Open

Select article: Understanding Internet Usage

Retricted access

Research article

First published 2001-11

Understanding Internet Usage

Robert Larose, Dana Mastro, Matthew S. Eastin

Social Science Computer Review

Select article: Gender differences in gratifications from fitness app use and implications for health interventions

Retricted access

Research article

First published 2017-5

Gender differences in gratifications from fitness app use and implications for health interventions

Saskia Klenk, Doreen Reifegerste, Rebecca Renatus

Mobile Media & Communication

Select article: Uses and gratifications of social networking use: Associations with social capital and subjective well-being

Retricted access

Research article

First published 2024-03-15

Uses and gratifications of social networking use: Associations with social capital and subjective well-being

Ella Mittal, Tamanna Rani

Human Systems Management

Select article: Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

Retricted access

Research article

First published 2021-6

Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

Hashim Hamza Puthiyakath, Manash Pratim Goswami

Asia Pacific Media Educator

Select article: A study of the antecedents of fake news sharing and the moderating effect of online trust

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Research article

First published 2026-3

A study of the antecedents of fake news sharing and the moderating effect of online trust

Information Development

Select article: Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender

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Research article

First published 2023-12

Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender

Vinish Kathuria

Metamorphosis: A Journal of Management Research

Select article: Examining the Use,Perception,and Motivation of Cord-Cutting: A Consumer Segment Approach

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Research article

First published 2021-3

Examining the Use,Perception,and Motivation of Cord-Cutting: A Consumer Segment Approach

Hun Kim, Sylvia M. Chan-Olmsted, Kyung-Ho Hwang [...]

Journalism & Mass Communication Quarterly

Select article: Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons

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Research article

First published 2005-07

Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons

Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen

Journal of the Academy of Marketing Science

Select article: Snaps,Selfies,and Shares: How Three Popular Social Media Platforms Contribute to the Sociocultural Model of Disordered Eating Among Young Women

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Research article

First published 2018-06

Snaps,Selfies,and Shares: How Three Popular Social Media Platforms Contribute to the Sociocultural Model of Disordered Eating Among Young Women

Jessica F. Saunders, Asia A. Eaton

Cyberpsychology,Behavior,and Social Networking

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