Search results

Articles (4)

Journals (0)

1-4 of 4 results for unprofitable customer management

Sort by:

Relevance

Select all

Sort by:

Relevance

Retricted access

Research article

First published 2012-5

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets

Denish Shah, V. Kumar, Yingge Qu [...]

Journal of Marketing

Retricted access

Research article

First published 2025-8

Mathieu Béal, Charlotte Lécuyer, Caroline Bayart [...]

Journal of Service Research

Retricted access

Research article

First published 2005-10

Yong Cao, Thomas S. Gruca

Journal of Marketing

Retricted access

Research article

First published 2003-3

Mickey Howard, Richard Vidgen, Philip Powell

Journal of Information Technology