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Articles (11)

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1-10 of 11 results for unplanned shopper

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Select article: The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations

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Research article

First published 2020-6

The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations

Jacob Suher, Wayne D. Hoyer

Journal of Marketing Research

Select article: Spending on the Fly: Mental Budgets,Promotions,and Spending Behavior

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First published 2010-5

Spending on the Fly: Mental Budgets,Promotions,and Spending Behavior

Karen M. Stilley, J. Jeffrey Inman, Kirk L. Wakefield

Journal of Marketing

Select article: The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

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Research article

First published 2013-3

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang [...]

Journal of Marketing

Select article: Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

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Research article

First published 2013-8

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Sam K. Hui, Yanliu Huang, Jacob Suher [...]

Journal of Marketing Research

Select article: Planned or unplanned? Understanding the shopping behaviors and experiences of tourists

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Research article

First published 2024-7

Planned or unplanned? Understanding the shopping behaviors and experiences of tourists

Eunsoo Baek, Sangwon Park

Journal of Vacation Marketing

Select article: From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

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Research article

First published 2011-1

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

David R. Bell, Daniel Corsten, George Knox

Journal of Marketing

Select article: The Role of Within-Trip Dynamics in Unplanned versus Planned Purchase Behavior

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Research article

First published 2015-5

The Role of Within-Trip Dynamics in Unplanned versus Planned Purchase Behavior

Timothy J. Gilbride, J. Jeffrey Inman, Karen Melville Stilley

Journal of Marketing

Select article: The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

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Research article

First published 2009-9

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

Select article: A Perfect Storm for Consumer Misbehavior: Shopping on Black Friday

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Research article

First published 2011-4

A Perfect Storm for Consumer Misbehavior: Shopping on Black Friday

Sharron J. Lennon, Kim K. P. Johnson, Jaeha Lee

Clothing and Textiles Research Journal

Select article: Toward the Economy of Pedestrian Movement in Czech and Slovak Shopping Malls

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Research article

First published 2009-05

Toward the Economy of Pedestrian Movement in Czech and Slovak Shopping Malls

Jana Spilková, Matěj Hochel

Environment and Behavior

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