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Retricted access

Research article

First published 1991-06

The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands

Michael A. Kamins, Lawrence J. Marks

Journal of the Academy of Marketing Science

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Research article

First published 2021-3

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives

François Rodrigue, Gashaw Abeza, Benoit Séguin [...]

Sport Marketing Quarterly

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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

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Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

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Research article

First published 1999-8

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara A. Bickart

Journal of Marketing Research

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Research article

First published 2013-5

The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection

Meagan Wheeler, Anne Sharp, Magda Nenycz-Thiel

Australasian Marketing Journal

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Research article

First published 2003-2

Does it Make Sense to Use Scents to Enhance Brand Memory?

Maureen Morrin, S. Ratneshwar

Journal of Marketing Research

Open access

Research article

First published 2020-10

Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

Diana Gavilan, Maria Avello

Sage Open

Open access

Research article

First published 2024

Working (out) with fitness influencers – benefits for the fitness influencer,user health,and the endorsed brand: Key factors and the role of gender and brand familiarity

Julia Durau, Sandra Diehl, Ralf Terlutter

DIGITAL HEALTH

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Research article

First published 1989-2

The Impact of Feelings on Ad-Based Affect and Cognition

Marian Chapman Burke, Julie A. Edell

Journal of Marketing Research

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