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Research article

First published 1991-04

The Undergraduate Marketing Curriculum: A Descriptive Overvriew

Philip H. Turnquist, Dennis W. Bialaszewski, LeRoy Franklin

Journal of Marketing Education

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Research article

First published 2003-04

What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment

Stacey Menzel Baker, Susan Schultz Kleine, Mark Bennion

Journal of Marketing Education

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Research article

First published 1987-04

Nonprofit Marketing Course: Current Perceptions and Acceptance in the Undergraduate Marketing Curriculum

Douglas Livermore, Dennis Guseman

Journal of Marketing Education

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Research article

First published 2006-04

An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum

Victoria L. Crittenden, Elizabeth J. Wilson

Journal of Marketing Education

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Research article

First published 2024-11

Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics

Anna R. McAlister, Jef I. Richards, Aileen T. Torrance

Journal of Advertising Education

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Research article

First published 2017-6

Digital literacy in the marketing curriculum

Karen E. Mishra, Kelly Wilder, Aneil K. Mishra

Industry and Higher Education

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Research article

First published 2007-12

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford

Journal of Marketing Education

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Other

First published 1995-07

Designing the Four-Year Tourism Management Curriculum: A Marketing Approach

Khoon Koh

Journal of Travel Research

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Research article

First published 1991-12

The Decision-Making Process Underlying Curriculum Revision

Michael A. Mayo, Alan Miciak

Journal of Marketing Education

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Research article

First published 2015-8

Social Media and Marketing Education

E. Deanne Brocato, Nathan James White, Kenneth Bartkus [...]

Journal of Marketing Education

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