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1-5 of 5 results for underdog effect‌

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Editorial

First published 2015-12

The underdog effect and social media

Claire Laybats, Luke Tredinnick

Business Information Review

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Research article

First published 2019-2

Alex Bradley, Claire Lawrence, Eamonn Ferguson

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2023-5

Maria Hamdani, Jennifer R. Turner, Jennifer Tehan Stanley

Journal of Management Scientific Reports

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Research article

First published 2017-1

Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson [...]

Journal of Marketing

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Research article

First published 2012-10

Benjamin G Gibbs, Jonathan A Jarvis, Mikaela J Dufur

International Review for the Sociology of Sport