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Research article

First published 2025-4

Transformative Marketing Education: Drivers,Outcomes,and Research Agenda

V. Kumar, Bharath Rajan, Vivek Garg

Journal of Marketing Education

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Research article

First published 2015-6

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence [...]

Journal of Macromarketing

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Research article

First published 2012-9

Marketing and Public Policy: Transformative Research in Developing Markets

Clifford J. Shultz, Rohit Deshpandé, T. Bettina Cornwell [...]

Journal of Public Policy & Marketing

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Research article

First published 2016-9

Gender Justice and the Market: A Transformative Consumer Research Perspective

Wendy Hein, Laurel Steinfield, Nacima Ourahmoune [...]

Journal of Public Policy & Marketing

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Research article

First published 2024-7

Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda

Julie L. Ozanne, Brennan Davis, Christopher P. Blocker [...]

Journal of Public Policy & Marketing

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Research article

First published 2013-10

Transition Management Using a Market Transformation Approach: Lessons for Theory,Research,and Practice from the Case of Low-Carbon Housing Refurbishment in the UK

Gavin Killip

Environment and Planning C: Politics and Space

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Research article

First published 2014-6

From Subsistence Marketplaces Up,from General Macromarketing Theories Down

Paul T.M. Ingenbleek

Journal of Macromarketing

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Article commentary

First published 2021-7

Transformative Consumer Research and Public Policy and Marketing Research: Distinct,Yet Complementary,Approaches

Christopher L. Newman, Stacey R. Finkelstein, Brennan Davis

Journal of Public Policy & Marketing

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Research article

First published 2026

From Insight to Impact: Rethinking Marketing and Consumer Research for Societal Transformation

Suhail M. Ghouse

Journal of Macromarketing

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Research article

First published 2008-04

Doctoral Education and Transformative Consumer Research

Carlo Mari

Journal of Marketing Education

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