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Research article

First published 2023-9

The role of internal branding in managing sustainable brand transformation

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-8

Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging ☆

Antonia Erz, Anna-Bertha Heeris Christensen

Journal of Interactive Marketing

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Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

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Research article

First published 2020-8

Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

Salla Jokela

Urban Studies

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Research article

First published 2021-12

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri [...]

Journal of Macromarketing

Open access

Research article

First published 2025

The Role of First-Mover Advantages in Sustainability: Conceptualizing the Sustainability Transformations of Green and Conventional Brands

Florian Platzek, Anna-Karina Schmitz, Annika Hagen

Business & Society

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Research article

First published 2020-11

Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

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Research article

First published 2018-3

Transformative city branding for policy change: The case of Seoul’s participatory branding

Yu-Min Joo, Bokyong Seo

Environment and Planning C: Politics and Space

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Research article

First published 2023-7

Rôle du branding interne dans la transformation sociétale de la marque

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2007-12

Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

Karan Chaudhry, Venkat R. Krishnan

Global Business Review

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