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1-10 of 178 results for transformational advertising

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Select article: Leadership competencies for digital transformation: An exploratory content analysis of job advertisements

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Research article

First published 2023-2

Leadership competencies for digital transformation: An exploratory content analysis of job advertisements

Katharina Gilli , Michael Nippa, Michael Knappstein

German Journal of Human Resource Management: Zeitschrift für Personalforschung

Select article: Transformation of the Advertising Industry: Big Data and AI Make a Case for a Revised Advertising Curriculum

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Research article

First published 2025-11

Transformation of the Advertising Industry: Big Data and AI Make a Case for a Revised Advertising Curriculum

Pooja Iyer, Laura F. Bright

Journal of Advertising Education

Select article: Transformation of the Finnish employee ideal in job advertisements from 1944 to 2009

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Research article

First published 2013-8

Transformation of the Finnish employee ideal in job advertisements from 1944 to 2009

Anna Kuokkanen, Pekka Varje, Ari Väänänen

Acta Sociologica

Select article: What kind of international school leaders are in demand around the world? A test of differences by region and stability over time

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Research article

First published 2014-8

What kind of international school leaders are in demand around the world? A test of differences by region and stability over time

Laura Roberts, Steven V Mancuso

Journal of Research in International Education

Select article: Customer Engagement Through Transformational Campaigns: A Netnographic Exploration on the Storytelling Power of ‘ Jaago Re ’

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Research article

First published 2024

Customer Engagement Through Transformational Campaigns: A Netnographic Exploration on the Storytelling Power of ‘ Jaago Re ’

Anjali S. Menon, Rajasekharan Pillai, Yogesh P. Pai

Journal of Creative Communications

Select article: A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

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Research article

First published 2023-11

A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

Tao Deng, Hyejin Kim, Nur Uysal

Journal of Advertising Education

Select article: Sales-Advertising Cross-Elasticities and Advertising Competition

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Research article

First published 1973-8

Sales-Advertising Cross-Elasticities and Advertising Competition

Darral G. Clarke

Journal of Marketing Research

Select article: Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

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Research article

First published 2018-10

Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

Osnat Roth-Cohen

Journal of Communication Inquiry

Select article: Effects of Strategy and Pictures in Travel Agency Advertising

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Research article

First published 1994-04

Effects of Strategy and Pictures in Travel Agency Advertising

Henry A. Laskey, Bruce Seaton, J.A.F. Nicholls

Journal of Travel Research

Select article: AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization With Artificial Intelligence and Chat Generative Pre-trained Transformer

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Research article

First published 2024-5

AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization With Artificial Intelligence and Chat Generative Pre-trained Transformer

Robin Spring, Shanshan Lou

Journal of Advertising Education

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