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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

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Research article

First published 1993-6

Feminism and Advertising in Traditional and Nontraditional Women's Magazines 1950s-1980s

Linda J. Busby, Greg Leichty

Journalism & Mass Communication Quarterly

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Research article

First published 2000-6

A Demand-Side View of Media Substitutability in National Advertising: A Study of Advertiser Opinions about Traditional Media Options

Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

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Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

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Research article

First published 2020-10

Recruiting Research Participants via Traditional Snowball vs Facebook Advertisements and a Website

Megan Chambers, Katherine Bliss, Betty Rambur

Western Journal of Nursing Research

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

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Research article

First published 2001-3

Decoding Competitive Propositions: A Semiotic Alternative to Traditional Advertising Research

Malcolm Evans, Michael Harvey

International Journal of Market Research

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