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Articles (18)

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1-10 of 18 results for tourism short videos

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Select article: What Makes Tourism Short Video Engaging? A Machine Learning Perspective

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Research article

First published 2025

What Makes Tourism Short Video Engaging? A Machine Learning Perspective

Ning Deng, Yu Niu, Tingting Xiong [...]

Journal of Hospitality & Tourism Research

Select article: What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

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Research article

First published 2025-4

What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Yu-Ting Tang, Wen-Qi Ruan, Shu-Ning Zhang [...]

Journal of Travel Research

Select article: Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Select article: The interaction ritual sense of tourist check-in short videos: A new lens on visit intention

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Research article

First published 2025

The interaction ritual sense of tourist check-in short videos: A new lens on visit intention

Songjun Xu, Lixian Zhou

Journal of Vacation Marketing

Select article: How different destination brand personalities choose the right tourism short video ads?

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Research article

First published 2025

How different destination brand personalities choose the right tourism short video ads?

Shu-Ning Zhang, Ai-Jing Zeng, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: Marketing model of cultural tourism industry from the perspective of big data and “short video + live broadcast” value co-creation

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Research article

First published 2025

Marketing model of cultural tourism industry from the perspective of big data and “short video + live broadcast” value co-creation

Lili Sun, Yuqing Zhu, Weiqi Yun

Journal of Computational Methods in Sciences and Engineering

Select article: Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue

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Research article

First published 2024-10

Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue

Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie

Journal of Vacation Marketing

Select article: How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions?

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Research article

First published 2023-09

How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions?

Zeqing Mao, Zepeng Guan, Xiao Gu

Cyberpsychology,Behavior,and Social Networking

Select article: Framing food tourism videos: What drives viewers’ attitudes and behaviors?

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Research article

First published 2024-3

Framing food tourism videos: What drives viewers’ attitudes and behaviors?

Christina G. Chi, Demi Shenrui Deng, Oscar Hengxuan Chi [...]

Journal of Hospitality & Tourism Research

Select article: Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an

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Research article

First published 2025-7

Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an

Junwei Zhang, Chung-Shing Chan

Journal of Vacation Marketing

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