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Articles (77)

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1-10 of 77 results for tourism advertising effectiveness

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Select article: Modeling Tourism Advertising Effectiveness

Retricted access

Research article

First published 2005-08

Modeling Tourism Advertising Effectiveness

Dae-Young Kim, Yeong-Hyeon Hwang, Daniel R. Fesenmaier

Journal of Travel Research

Select article: Economic Effects of Advertising on Tourism Demand: A Case Study

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Research article

First published 2006-6

Economic Effects of Advertising on Tourism Demand: A Case Study

Sarath Divisekera, Nada Kulendran

Tourism Economics

Select article: The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

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Research article

First published 2026

The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

Hui Wang, Fang Deng, Xuhong Fang

Journal of Vacation Marketing

Select article: 1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

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Research article

First published 2021-11

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

Shuai Yang, Yahui Liu, Xiaojun Wu

Journal of Hospitality & Tourism Research

Select article: A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

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Research article

First published 2018-11

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Travel Research

Select article: Web advertisement effectiveness evaluation: Attention and memory

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Research article

First published 2019-1

Web advertisement effectiveness evaluation: Attention and memory

Shaojun Kong, Zhenfang Huang, Noel Scott [...]

Journal of Vacation Marketing

Select article: Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

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Research article

First published 2019-3

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Hongjuan Song, Yushi Jiang

Tourism Economics

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

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Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

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Research article

First published 2020-9

Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

Jackson de Souza, Luiz Mendes-Filho, Dimitrios Buhalis

Tourism Economics

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