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Articles (187)

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1-10 of 187 results for tourism advertising

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Select article: Modeling Tourism Advertising Effectiveness

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Research article

First published 2005-08

Modeling Tourism Advertising Effectiveness

Dae-Young Kim, Yeong-Hyeon Hwang, Daniel R. Fesenmaier

Journal of Travel Research

Select article: Heritage Tourism: How Advertising is Branding the Intangibles?

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Research article

First published 2016-6

Heritage Tourism: How Advertising is Branding the Intangibles?

Falguni Vasavada, Gurpreet Kour

Journal of Heritage Management

Select article: Economic Effects of Advertising on Tourism Demand: A Case Study

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Research article

First published 2006-6

Economic Effects of Advertising on Tourism Demand: A Case Study

Sarath Divisekera, Nada Kulendran

Tourism Economics

Select article: Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

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Research article

First published 2019-3

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Hongjuan Song, Yushi Jiang

Tourism Economics

Select article: Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Select article: A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

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Research article

First published 2018-11

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Travel Research

Select article: Advertising and Tourist Arrivals: Evidence from Jamaica

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Research article

First published 2010-10

Advertising and Tourist Arrivals: Evidence from Jamaica

Densil A. Williams, Andrew Spencer

Tourism and Hospitality Research

Select article: Avoiding tourists’ cultural distortion risk perceptions: Designing appropriate cultural heritage tourism advertising content

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Research article

First published 2025

Avoiding tourists’ cultural distortion risk perceptions: Designing appropriate cultural heritage tourism advertising content

Huang Huang, Wen-Qi Ruan, Mei-Yu Wang

Journal of Vacation Marketing

Select article: Using Facial Electromyography to Test the Peak–End Rule in Tourism Advertising

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Research article

First published 2022-1

Using Facial Electromyography to Test the Peak–End Rule in Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Hospitality & Tourism Research

Select article: The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

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Research article

First published 2026

The enhancing mechanism of chronological narrative on the memory effect in tourism advertisement video

Hui Wang, Fang Deng, Xuhong Fang

Journal of Vacation Marketing

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