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Research article

First published 2025

Self-congruity theory and residents’ attitudes toward tourism

Stephen W Litvin, Natalie Sgro

Journal of Vacation Marketing

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Research article

First published 2011-7

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Philipp Boksberger, Sara Dolnicar, Christian Laesser [...]

Journal of Travel Research

Open access

Research article

First published 2021-1

Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework

Shaohua Yang, Salmi Mohd Isa, T. Ramayah

Sage Open

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

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Research article

First published 2022-1

Testing self-congruity theory in Bektashi faith destinations: The roles of memorable tourism experience and destination attachment

Ibrahim Cifci

Journal of Vacation Marketing

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Research article

First published 2025

Money,Metropolis and Mindsets: Mapping the Dynamics of Investors’ Financial Behaviour and Satisfaction

Apoorva Singh, Abhijeet Biswas

FIIB Business Review

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Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

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Research article

First published 2025-10

Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity

You-De Dai, Shih-Shuo Yeh, Le Phuong Thao Su [...]

Journal of Vacation Marketing

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Research article

First published 2004-01

Individualism/collectivism as a moderating factor to the self-image congruity concept

Stephen W. Litvin, Goh Hwai Kar

Journal of Vacation Marketing

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