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Articles (93)

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1-10 of 93 results for textual advertising

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Select article: The art of producing consumers: A critical textual analysis of post-communist Polish advertising

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Research article

First published 2012-12

The art of producing consumers: A critical textual analysis of post-communist Polish advertising

Michael Serazio, Wanda Szarek

European Journal of Cultural Studies

Select article: Textual Spaces,Social Identities and Race in Singapore Advertising

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Other

First published 2003-05

Textual Spaces,Social Identities and Race in Singapore Advertising

Robbie B.H. Goh

European Journal of Cultural Studies

Select article: Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

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Research article

First published 2021-4

Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

Suman Mishra

International Communication Gazette

Select article: ‘Wheatish’ grooms and ‘innocent’ divorcées: Commodifying attributes in the discourse of Indian matrimonials

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Research article

First published 2012-7

‘Wheatish’ grooms and ‘innocent’ divorcées: Commodifying attributes in the discourse of Indian matrimonials

Srilakshmi Ramakrishnan

Discourse & Society

Select article: Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?

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Research article

First published 2018-1

Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?

Abena A. Yeboah-Banin, Modestus Fosu, Marian Tsegah

Journal of Communication Inquiry

Select article: From self-control to self-improvement: evolving messages and persuasion techniques in weight loss advertising (1930–1990)

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Research article

First published 2017-11

From self-control to self-improvement: evolving messages and persuasion techniques in weight loss advertising (1930–1990)

Suman Mishra

Visual Communication

Select article: On Shaky Ground: Stigma and Otherness in Direct-to-Consumer Advertising for Bipolar Disorder Drug Treatments

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Research article

First published 2025-10

On Shaky Ground: Stigma and Otherness in Direct-to-Consumer Advertising for Bipolar Disorder Drug Treatments

Tara Walker

Journal of Communication Inquiry

Select article: The disappearance of community,work and everyday life in late capitalism: Private housing advertisements from 1961 to 2011 in global Hong Kong

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Research article

First published 2021-11

The disappearance of community,work and everyday life in late capitalism: Private housing advertisements from 1961 to 2011 in global Hong Kong

Kimburley Wing Yee Choi, Annie Hau Nung Chan, Anita Kit Wa Chan

Journal of Consumer Culture

Select article: Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

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Research article

First published 2015-8

Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

Huda Khan, Richard Lee, Larry Lockshin

Australasian Marketing Journal

Select article: Dating Advertisements: Discourses of the Commodified Self

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Research article

First published 1996-04

Dating Advertisements: Discourses of the Commodified Self

Justine Coupland

Discourse & Society

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