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1-4 of 4 results for terroir brands

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Research article

First published 2024-9

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

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Research article

First published 2018-12

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2021-8

Roberta Capitello, Katia Laura Sidali, Günter Schamel

Cornell Hospitality Quarterly

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Research article

First published 2023-9

Marie-Catherine Paquier, Sophie Morin-Delerm, Fabien Pecot

Marketing Theory