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1-6 of 6 results for team identity fan identity branding

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Research article

First published 2024-6

Team Identification in Esports: The Benefits of Localizing an Esports Team

Yongjin Hwang, Wil Fisackerly, Bob Heere

Sport Marketing Quarterly

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Research article

First published 2025-11

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

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Research article

First published 2020-3

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

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Research article

First published 2019-1

Neil O’Boyle, Colm Kearns

Television & New Media

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Research article

First published 2008-9

Brad D. Carlson, D. Todd Donavan

Sport Marketing Quarterly

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Research article

First published 1999-9

Munehiko Harada, Hirotaka Matsuoka

Sport Marketing Quarterly