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Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

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Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

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Research article

First published 2022-6

It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team

Henry Wear, Michael L. Naraine, Jordan Bakhsh

Sport Marketing Quarterly

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Research article

First published 2020-3

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

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Research article

First published 2016-6

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

Henry Wear, Bob Heere, Aaron Clopton

Sport Marketing Quarterly

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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

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Research article

First published 2010-12

Examining Brand Extensions and Their Potential to Dilute Team Brand Associations

Patrick Walsh, Stephen D. Ross

Sport Marketing Quarterly

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Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

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Research article

First published 2012-9

Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Patrick Walsh, Chih-I James Chien, Stephen D. Ross

Sport Marketing Quarterly

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