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Retricted access

Research article

First published 2016-6

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

Henry Wear, Bob Heere, Aaron Clopton

Sport Marketing Quarterly

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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

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Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Retricted access

Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

Retricted access

Research article

First published 2012-9

Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Patrick Walsh, Chih-I James Chien, Stephen D. Ross

Sport Marketing Quarterly

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Research article

First published 2010-12

Examining Brand Extensions and Their Potential to Dilute Team Brand Associations

Patrick Walsh, Stephen D. Ross

Sport Marketing Quarterly

Retricted access

Research article

First published 2008-9

Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

Harry H. Kwon, Hongbum Kim, Michael Mondello

Sport Marketing Quarterly

Open access

Research article

First published 2025-10

Factors Affecting Children’s Sense of Identity with a Football Team

Süleyman Rebge, Raziye Nevzat

Sage Open

Retricted access

Research article

First published 2011-11

The Determinants of the Sports Team Sponsor's Brand Equity

Michael Chih-Hung Wang, Julian Ming-Sung Cheng, Bernardinus M. Purwanto [...]

International Journal of Market Research

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